Guides
Five write-ups on the problems these products were built around. They are notes from building the files rather than a blog: there is no schedule, no archive and nothing here exists to hit a publishing target. Each one links to the single product it relates to, in the place where that product is actually relevant.
All guides
- What belongs in a freelance proposal, and what to leave outThe eight sections that do the work, the padding that pushes them onto page nine, and what to do after you send it. Related product: Consultant Proposal & Scope Pack.
- Structuring an SOP people actually followWrite the procedure while doing the task, size the steps so each one can be verified, and say what happens when it goes wrong. Related product: SOP Writing System.
- Client tracking: when a spreadsheet is enough, and when it isn'tFour jobs client tracking has to do, the point at which a spreadsheet stops doing them, and how to move without losing a fortnight. Related product: Freelance Client Operations Kit.
- What a brand kit needs to contain to be usable by someone elseA brand kit is a handover package, not a document — judged by whether someone who has never met you can make a correct-looking thing from it alone. Related product: Brand Basics Kit.
- Prompts that survive a model updateSeparate what the prompt asks for from the tricks that coax one model into delivering it, and keep a fixed set of test inputs so you can tell which part broke. Related product: Prompt System: Meeting Notes → Decisions → Follow-ups.
The products these were written alongside are in the shop. If a guide answers your question completely and you don't need the file, that is a perfectly good outcome.