Prompt System: Client Research & Discovery
A five-stage research routine, 40 prompts with named variables, for the fortnight before a proposal.
Prompt System: Marketing Copy Review
Eighteen prompts that separate critique from rewriting, for people editing their own marketing copy.
€25
Total price.
01 What's inside
What's inside
- 01copy-review-prompts.mdMarkdownThe two passes in full: a critique pass that reports problems without rewriting, and a rewrite pass that works only from the critique and the voice sheet. (18 prompts)~40 KB
- 02when-not-to-use-this.mdMarkdownFour cases where the review reliably makes copy worse, with the reasoning for each. (4 cases)~10 KB
- 03brand-voice-input-sheet-google-doc-link.pdfGoogle DocsCopy link for the one-page voice sheet you fill in once and paste into every run: banned words, register, and examples of sentences that are and are not yours.~90 KB
3 files
02 Specification
Specification
- File formats
- Markdown, Google Docs
- File size
- ~140 KB total
- What you need
- Requires your own account with an AI assistant, and a Google account for the voice sheet. Outputs depend on a third-party AI service we do not control — you need your own access or subscription to it, and model behaviour and provider terms can change.
- Compatibility
- Plain Markdown prompts, pasteable into any assistant. No application, no API key, no browser extension.
- The voice sheet is a Google Docs copy link; it exports to .docx or PDF and can be pasted inline instead if you prefer.
- The critique pass expects copy of up to roughly 1,200 words in one call. Longer pieces are handled section by section, and the file explains the split.
- Contents and criteria are written in English, for copy written in English.
- Nothing is locked or protected. Criteria are yours to edit; three of the nine are marked as the ones people usually replace first.
- Language
- English
- Technical protection
- No DRM. Files are not password-protected.
- Licence
- Commercial licence — what you may and may not do with these files.
- Version
- 1.0
- Updated
- 6 August 2026
- Delivery
- Download link on screen and by email as soon as your payment is confirmed. See how buying works.
03 Suited to / not suited to
Who this is for
Suited to
- Founders and marketers editing their own website and email copy
- Freelance writers who want a structured second read before sending work
- Small teams whose copy is written by several people and reads like it
Not suited to
- Anyone wanting copy written from scratch — this reviews and revises text you already have
- Regulated claims in finance, health or legal contexts, where a model opinion is worth nothing
Note
Running these prompts requires your own account with an AI assistant, a separate service we have no connection to and which may charge you. The review reflects the criteria you set, output varies between runs, and no particular result is promised.
04 More previews
More previews
05 Licence
Licence
Commercial licence — what you may and may not do with these files.
06 Buying, delivery and refunds
Buying, delivery and refunds
Note
Because the files are made available immediately at your request, the 14-day withdrawal right ends then. Your rights if a file is faulty are separate and last two years. See Refunds & Withdrawal.
Download link on screen and by email as soon as your payment is confirmed. See how buying works.
07 Version and changes
Version and changes
- Version 1.0Initial release.
08 Questions about this product
Questions about this product
Why not just ask the assistant to improve my copy?
Because you get a rewrite with no account of what was wrong, and no way to disagree with it. The critique pass gives you a list you can argue with before any words change.
Will it make my copy sound like everyone else’s?
That is the risk the voice sheet and the revision loop exist to manage. It is also why one of the nine criteria is specifically about sentences that could belong to any company.
Does it work on long-form content?
Up to roughly 1,200 words in one pass. Beyond that you review section by section, which the file explains — and structural feedback on a long piece is weaker than sentence-level feedback anyway.
Can I change the review criteria?
Yes, and you should. Nine ship with it, three are marked as the ones people usually replace first, and the format for writing your own is in the file.
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