Files delivered as downloads — on screen and by email, as soon as payment is confirmed.

Brand Basics Kit

A brand guideline document you can finish, plus the grids and specification pages that make it usable by other people.

€49

Total price.

Figma/PDF · V1.0 · Updated 20 July 2026
Schematic preview — all 28 page compositions, not finished design.

01 What's inside

What's inside

  1. 01brand-basics-kit.figFigmaThe working file: guideline pages, logo lockup and clear-space grids, colour and type specification pages, do and don’t pages, and the export checklist, all built as components. (28 frames)~9.4 MB
  2. 02brand-guidelines-example.pdfPDFThe kit exported and filled in for a fictional studio, so the finished document is readable before you replace anything. (24 pages)~3.1 MB
  3. 03export-checklist.pdfPDFOne page listing what to export at handover: logo formats and sizes, colour profiles, font files to link rather than send, and the naming convention used throughout.~140 KB

3 files

02 Specification

Specification

File formats
Figma, PDF
File size
~12.6 MB total
What you need
Requires Figma; a free account is enough to open, edit and export the file.
Compatibility
  • The .fig file imports into any Figma account. It uses components, auto layout and variables — all available on the free plan — and needs no plugins.
  • Fonts are linked, not embedded: Inter and Source Serif 4, both openly licensed, with install links on the type specification page. Any licensed typeface can replace them.
  • Colour values are given in HEX, RGB and CMYK. CMYK values are for reference and have not been proofed on a press.
  • The example PDF is 24 pages, A4 landscape, unprotected and printable. Contents are in English.
Language
English
Technical protection
No DRM. Files are not password-protected.
Licence
Extended licence — what you may and may not do with these files.
Version
1.0
Updated
20 July 2026
Delivery
Download link on screen and by email as soon as your payment is confirmed. See how buying works.

03 Suited to / not suited to

Who this is for

Suited to

  • Designers who deliver brand guidelines and rebuild the same document each time
  • Small studios standardising what a brand handover contains
  • In-house teams documenting an identity that currently exists only in a folder of files

Not suited to

  • Anyone expecting a logo, a name or brand strategy — none of that is in here
  • Non-designers hoping for a fill-in-the-blanks brand; the pages assume you can make design decisions

04 More previews

More previews

Schematic preview — the document order, drawn as a diagram.

Included in

Included in a bundle

This product is part of Brand Starter Bundle — 4 products for €99.

05 Licence

Licence

Extended licence — what you may and may not do with these files.

06 Buying, delivery and refunds

Buying, delivery and refunds

Note

Because the files are made available immediately at your request, the 14-day withdrawal right ends then. Your rights if a file is faulty are separate and last two years. See Refunds & Withdrawal.

Download link on screen and by email as soon as your payment is confirmed. See how buying works.

07 Version and changes

Version and changes

  • Version 1.0Initial release.2026-07-20

08 Questions about this product

Questions about this product

Is a logo included?

No. The lockup pages use a neutral placeholder mark so the clear-space and minimum-size grids can be shown. Replacing it is the first thing you do.

Can I deliver the .fig file to a client?

Yes. This carries the extended tier, which covers handing over the editable file as part of work you deliver. Republishing it as a template for others to download is the line.

Are the fonts included in the download?

No, and they never will be — font licences are not ours to pass on. Inter and Source Serif 4 are both openly licensed and linked in the file; a client typeface drops in without breaking the scale.

How many pages does a real guideline document need?

Fewer than 28. The kit marks a 12-page core covering logo, colour, type and misuse; the rest are there for identities that need them, such as sub-brands or co-branding.

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Brand Basics Kit €49